Astounding Language

One of the most crucial mistakes I made when I first started Internet Marketing was not completely understand the importance of proper back linking, anchor tags, keywords and the title tag. The most important things to search engines is providing relevancy to search results using keywords in the anchor tags and back links. Back links to your website has become one of the most or if not important aspects to better Search Engine Result Positioning (SERP) using your keywords in your anchor tags.

One of the most common mistakes that I personally made with my website was in the title was:

Title: Succeed Online with ES-Solution

The problem with that title was; What does that have to do with my website and keywords? Search Engines base a lot of importance on the keywords and the anchor tag contained in the back link. Additionally, I submitted my website to many directories and search engines using that title. What I am telling the search engines? That my most important keyword or keyword phrase is “Succeed Online with ES-Solution.” How many possible searchs do you believe would have that exact phrase or keywords? Zero.

My rankings for my keyword phrase “Internet Marketing eBooks” were even more horrible!

Steps to avoiding this same mistake:

Step 1: Never using a descriptive title

Step 2: Choose the most relevant Keywords for your Title

Step 3: Create back links using the appropriate anchor tag.

My actions:

1. I changed my title to “Internet Marketing eBooks”. Another important idea behind your title and keywords is that the search engines will shift around your keywords to make more phrases. I only have 3 Keywords but using different combination, I have 3 good keyword pharses:

(1) Internet Marketing eBooks (2) Marketing eBooks (3) Internet Marketing

2. And I began re-submiting my website to directories and search engines with the proper title (anchor tag): “Internet Marketing eBooks”

My results:

(1) I have several back links with the anchor text “Internet Marketing eBooks”, but unfortunately I still have some of the old back links with the anchor text “Succeed on with ES-Solution” dropping my overall relevancy to 54% when it should be 100%.

(2) I have managed to achieve the number one ranking as of 6 December 2005 for the keyword phrase “Internet Marketing eBooks” in MSN and the number two ranking in Yahoo.

Recently there has been a spate of well publicized court cases
against SEO companies who have been involved in dubious
practices such as making false claims or false guarantees. That
is why it is essential to hire an ethical SEO company.

It has become clear that companies operating within the industry
must become accountable for what they claim. In terms of search
engine rankings it is impossible for an organic SEO company to
guarantee specific placement. This is because organic SEOs do
not control the search engine rankings. The rankings are
controlled only by the individual search engines. Therefore SEO
companies must set realistic claims in their communications with
clients.

The truth is a guarantee by a SEO company relating to rankings
means little or nothing. What the SEO company should be offering
is a guarantee that they will work with the utmost dedication
and diligence towards getting your site ranked.

In reality that is all that they can guarantee.