Common Mistakes when Printing Catalogs Pt2
June 2nd, 2009
Printing color catalogs takes a lot of time and forethought. Because catalogs are an important investment you must carefully plan and print then to ensure you reap the full benefits. To help you I have created a short list of thing to avoid when printing catalogs.
Materials
First you must decide on your budget. What are you willing to spend on your full color catalogs? This will give you a good estimation on what materials you will have to choose from. Printers offer lots of options on the materials. Paper weight, finishing touches, sizes, all which portray your business and your product. If you skimp and get the cheapest, this is what people will see. If you go high end materials, well, it will eat up your profits. Work with a budget and shop around.
Call to Action
Remember to help the reader, on every page, know how to make the purchases. Call, email, mail in, or visit the store, this should be set on each page so the consumer doesn’t have to search the catalog. Make it as easy as possible for the reader. The more work they have to put into the purchase the less likely they are to make the purchase. Also, the phone number should be visible at all times, either for questions or purchases.